About Aligned Path

We help institutions navigate higher ed web marketing challenges to create well honed digital strategies

Tailored Approach

Tailored Approach

We create solutions as unique as your campus’ challenges.

Forward Thinking

Forward Thinking

We keep an eye on the horizon and create future-proof strategies.

Focused on Objectives

Focused on Objectives

We align an organization’s Web operations to its strategic objectives.

Collaborative

Collaborative

We work as your partner. We assist in areas where you need help and take your counsel

About Aligned Path

We know higher education websites. Our goal is simple: to bring order to higher ed’s wild, wild Web. We understand the challenges facing higher education and the growing demands placed on Web teams. We’ve experienced the silos, the shrinking resources, the lack of defined processes, the growing complexity. We bring order.

The most important thing to know about Aligned path: we align processes, policies, tools and people to an organization’s objectives.

What is Web governance?

Web governance encompasses everything needed to manage your university’s Web presence in an efficient and orderly way. The scale or size of your website will drive the activities required to manage it and the resources needed to perform those activities. In other words, a small website requires fewer activities to manage it, which in turn requires fewer resources.

Why invest in Web governance?

Simply put, Web governance is the framework that keeps a website standing. Resource management, maintenance, content development, strategy, teams, procedures, tools and, yes, budgets are all aspects of Web governance. If anyone of these things were taken away, your website would begin to slump over. Having Web governance in place ensures all current and future investments in your Web presence have a better chance of success.

 

Our process

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Where You Want to Go

Develop understanding and clear definition of your objectives (Point B). We ask questions, but most importantly, we listen.

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Where You Are Now

Generate a complete picture of your current challenges (Point A). In tandem with campus stakeholders, we gather insights.
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Plan Your Path

Plot your course from Point A to Point B. We develop a step-by-step plan or strategy for your university’s unique route to success.
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Follow the Aligned Path

Take the steps outlined in your plan or strategy. We work with you to implement and refine your strategy.

Matt Herzberger

Matt Herzberger

Principal Consultant / President

Having worked at both large public and small private institutions, Matt understands the unique challenges that come with a university website. He has more than 13 years experience in digital strategy for higher education. Matt is active in both the higher education and Web communities in advocating for the use of Web technologies. He is also a co-founder of the BlogHighEd blog network and a member of the HighEdWeb Associated Membership and Leadership Academy Committees.

 

Much of his recent work has focused on developing Web teams and Web governance frameworks–most recently at Creighton University and Florida International University. He led a major website redesign project for Creighton, following the university’s move to the Big East. For Florida International University, Matt was the driving force behind an ADA compliance audit of the school’s website and implemented processes to ensure future compliance.