About Aligned Path
We help institutions navigate higher ed web marketing challenges to create well honed digital strategies
Focused on Objectives
About Aligned Path
We know higher education websites. Our goal is simple: to bring order to higher ed’s wild, wild Web. We understand the challenges facing higher education and the growing demands placed on Web teams. We’ve experienced the silos, the shrinking resources, the lack of defined processes, the growing complexity. We bring order.
The most important thing to know about Aligned path: we align processes, policies, tools and people to an organization’s objectives.
What is Web governance?
Web governance encompasses everything needed to manage your university’s Web presence in an efficient and orderly way. The scale or size of your website will drive the activities required to manage it and the resources needed to perform those activities. In other words, a small website requires fewer activities to manage it, which in turn requires fewer resources.
Why invest in Web governance?
Simply put, Web governance is the framework that keeps a website standing. Resource management, maintenance, content development, strategy, teams, procedures, tools and, yes, budgets are all aspects of Web governance. If anyone of these things were taken away, your website would begin to slump over. Having Web governance in place ensures all current and future investments in your Web presence have a better chance of success.
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Principal Consultant / President
Much of his recent work has focused on developing Web teams and Web governance frameworks–most recently at Creighton University and Florida International University. He led a major website redesign project for Creighton, following the university’s move to the Big East. For Florida International University, Matt was the driving force behind an ADA compliance audit of the school’s website and implemented processes to ensure future compliance.