by alignedpath | Feb 4, 2015 | Uncategorized, webinar
When creating a digital strategy you have to define a path to reach your goals in a sustainable way with collaboration and accountability from everyone. We’ve experienced the silos, the shrinking resources, the lack of defined processes and the growing complexity. So...
by alignedpath | Jan 7, 2015 | Efficiency, Leadership, Strategy
This has been a recent musing of mine, why do people dislike their CMS. Be it small open source or proprietary enterprise systems the grass is always greener. The problem lies with the very idea / term of a “CMS” from the very beginning. Traditionally,...
by alignedpath | Dec 16, 2014 | Strategy
Although the needs and features of each institutions programs may differ, there are certain attributes that are commonly needed by prospective students. If you’re looking for ideas on where to start with your pages try using this blueprint and reap the rewards. Page...
by alignedpath | Dec 12, 2014 | Governance, Leadership |
Web governance for those who know it is defined as “a framework for establishing accountability, roles, and decision-making authority for an organization’s digital presence”. Simple, straightforward and something we all strive for. My question is: In...
by alignedpath | Dec 10, 2014 | Efficiency, Strategy
In the process for increased lead generation, landing pages are a sometimes an overlooked and under scrutinized step in the process. Landing pages AKA squeeze pages play a crucial role in the conversion. Think of landing pages as the fulcrum or tipping point in the...
