by alignedpath | Jan 7, 2015 | Efficiency, Leadership, Strategy
This has been a recent musing of mine, why do people dislike their CMS. Be it small open source or proprietary enterprise systems the grass is always greener. The problem lies with the very idea / term of a “CMS” from the very beginning. Traditionally,...
by alignedpath | Dec 10, 2014 | Efficiency, Strategy
In the process for increased lead generation, landing pages are a sometimes an overlooked and under scrutinized step in the process. Landing pages AKA squeeze pages play a crucial role in the conversion. Think of landing pages as the fulcrum or tipping point in the...
by alignedpath | Sep 3, 2014 | Efficiency, Leadership
As web teams having increasingly larger roles to play in the bottom line of institutions so goes our span of duties. Many times the duties of teams largely exceed the talent pool so as all good web employees we make due. I assert that we are our own worst enemy in...
by alignedpath | Jul 5, 2014 | Efficiency, Governance
You now have your ducks in a row and are getting the resources you have desired. How do your build the right team? Get your mission and campus needs and it is easy. In order to provide web leadership for campus you must have a solid mission and goal in mind that is...
