by alignedpath | Jan 7, 2015 | Efficiency, Leadership, Strategy
This has been a recent musing of mine, why do people dislike their CMS. Be it small open source or proprietary enterprise systems the grass is always greener. The problem lies with the very idea / term of a “CMS” from the very beginning. Traditionally,...
by alignedpath | Dec 16, 2014 | Strategy
Although the needs and features of each institutions programs may differ, there are certain attributes that are commonly needed by prospective students. If you’re looking for ideas on where to start with your pages try using this blueprint and reap the rewards. Page...
by alignedpath | Dec 10, 2014 | Efficiency, Strategy
In the process for increased lead generation, landing pages are a sometimes an overlooked and under scrutinized step in the process. Landing pages AKA squeeze pages play a crucial role in the conversion. Think of landing pages as the fulcrum or tipping point in the...
by alignedpath | Nov 20, 2014 | Governance, Leadership, Strategy
Starting next week we are going to start to offer office hours (free 30 minute strategy consultations). There are no strings attached here, we just want to help you get past hurdles on down the road. The collaborative and sharing nature of the higher ed community is...
by alignedpath | Oct 22, 2014 | Strategy
Today marks the last day of the annual gathering of higher ed web professionals Higher Ed Web 2014. There were a number of presentations on recent hot topics like responsive design, content strategy, social media and others. But these are a few emerging trends to keep...
by alignedpath | Jun 5, 2014 | Governance, Strategy
On all higher ed web listservs there is a monthly discussion that comes up about what CMS to select. My advice trust no one, myself included. Content management system selection is a long, unsexy process but it is a process that you need to spend the time to do for...
